Zee TV- Dance India Dance
Zee TV DID is India’s favourite dance reality show, shaping many dancers’ careers. They wanted to light the buzz around the show. We named the campaign #DancekaJungistaan, and it was executed on platforms like TikTok, Twitter, Instagram. The campaign started when the four coaches of DID released their Zonal videos on Tik Tok as part of the challenge. 160 influencers were chosen to make it viral. After 4 days of action, DID was trending in the top10 for 2 hours.