EON is a brand by ITC for E-Cigarettes. EON houses a range of products under its umbrella, including disposable E-Cigs and rechargeable E-Cigs. The objective was to generate a new trend and culture about E-Cigarettes in society among the target audience.
We chose 12 bloggers with the genre of lifestyle and health from Category A & B. We circulated this campaign for six months(SEPT’17 – FEB’18).
A total of 86K+ reach organically on social media was generated for the entire duration of the campaign!
A total of 51K+ organic readers on the blog, and we created a buzz about the brand during the campaign.