The Brief

Baya approached us to shape a strong visual and social presence that reflects their vision of ethical luxury. As a premium vegan brand creating sustainable, cruelty-free leather products, their identity needed to feel both conscious and sophisticated. We executed a high-end production shoot to highlight the craftsmanship and elegance of their vegan leather collection, along with a strategic social media presence that communicated their values of sustainability and modern luxury. From visual production to social media and event design, the entire creative direction was crafted to position Baya as a refined and forward-thinking vegan lifestyle brand.