The Star Sports Pro Kabaddi League (PKL) is renowned and one of the most-watched sports events in India. The brand approached us to create awareness about the pre-event and trend #ProKabaddi on Twitter. We created a buzz about the event before it started. We got esteemed celebrities to tweet about this. The hashtag was trending in TOP 10 on Twitter in India.
In 1 week, we received
• 48 million+ impressions
• 13 million+ reach
• 7 of the custom Pro Kabaddi hashtags trended all over India on Twitter for multiple days!
• we deployed a network of 3500+ influencers for the campaign
• 10,000+ tweets about ProKabaddi
• #ProKabaddi trended on Twitter in India
• Got covered in The Economic Times for ProKabaddi being a hit on Social Media